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Robert Reiter

60 times a day, over 4000 injured annually, as many as 500 killed each year... And it doesn't have to be this way!

Our storefront crash statistics are the most complete ever assembled for accidents of this type. As of March 3, 2021 our database contains more than 20,000 analyzed accidents and an additional 7,000 additional accidents collected but not analyzed (and not included in our statistical reporting). Analysis includes statistics on causation of crashes, age of drivers, and types of buildings or businesses most frequently struck by vehicles.  ​We have cooperated with the Texas Traffic Institute at Texas A&M University.  More and more trends seem to be developing and becoming more clear. 

Most Frequent Locations

Retail Store                                               23%

Restaurant                                                 19%

Commercial Building                               11%

Office                                                           8%

Convenient Store                                       6%

Government Building                                3%

All other locations                                    28%

Driver Age Distribution

Under 30                                                   29%

30-60                                                         32%

60+                                                            39%

Most Frequent Causes

Operator Error                                          21%

Pedal Error                                                20%

DUI                                                            15%

Traffic Accident                                         12%

Medical                                                       9%

Ramraid / Crash and Grab                        6%

All other causes                                        17%

ABOUT ME

In July of 2003 tragedy struck the Santa Monica Farmer's Market.  A 4500 pound Buick driven by an 86 year-old man became a weapon of mass destruction, killing 10 people and injuring 63.  Shortly after this incident I was contacted by the press and attorneys who asked if I could help explain how this might have been prevented...

My work and experience

Our storefront crash statistics are the most complete ever assembled for accidents of this type. As of March 3, 2021 our database contains more than 20,000 analyzed accidents and an additional 7,000 additional accidents collected but not analyzed (and not included in our statistical reporting). Analysis includes statistics on causation of crashes, age of drivers, and types of buildings or businesses most frequently struck by vehicles.  ​We have cooperated with the Texas Traffic Institute at Texas A&M University.  More and more trends seem to be developing and becoming more clear. 

We believe that our storefront crash statistics are the most extensive for private property accidents of this type. While accidents at such sites (shopping centers, strip malls,storefront  locations) are very common, neither
Federal or State agencies or local law enforcement departments are set up to gather such statistics.

We believe that this information will be very useful to researchers, underwriters, risk managers, and other safety professionals who will be advising agencies on building codes and product specifications to increase safety where Americans live, work, play and shop.

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ROB RECEIVES SIA STATESMAN AWARD. On June 27, 2018, Rob Reiter, Co-founder of the Storefront Safety Council, was awarded the Security Industry Association (SIA) Statesman Award. Read more...

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ROB REITER ON CNN INTERNATIONAL: (VIDEO) NYC terror attack on bicycle path. If you take care of safety you will likely take care of security. 

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PREVENTING VEHICLE ATTACKS. Security Industry Association (SIA) Policy Briefing,  Washington D.C.,  May 10, 2018. 

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CBS NEWS 3 - Philadelphia
CBS 3 Investigates The Hidden Epidemic Of Storefront Crashes.  Rob is interviewed for story by CBS new reporter, Jessica Dean. 

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Articles by Rob

Read a number of articles authored and co-authored by Rob that cover problems and costs and solutions for vehicle-into-building crashes. These articles have appeared in national magazines and online aimed at audiences in the parking, safety, restaurant, and retail industries.

TESTIMONIALS

"Based on your expertise and advice, I was able to achieve a significant settlement for my client who was severely injured in this incident. I hope we can work together on another case in the near future."  Read entire letter.

Attorney, Richmond, VA

Thomas M