While the video was very instructive, it does not tell you what the OUTSIDE of the store looked like, what direction the pickup truck came from, or what safety barriers (if any) the truck might have encountered before it slammed through the store.
The answer: there was NOTHING between the road and the storefront that would have slowed that truck down even by a fraction of a mile per hour. As Patrick pointed out to me, there was nothing in front of the store to stop the truck, but they sure did have bollards around the power pole in the parking lot to protect at least one vulnerable fixed object.....
I have put together a slide show to help give a clearer picture of what happened: